15 Aug 7 Benefits Of Social Media Marketing

Social media may have only exploded in the last few years but the impact it is having is amazing! There are so many opportunities that businesses can take advantage of through using social media.

If used correctly it can change how you run your business forever.  92% of marketers claim that social media marketing is important to their business and 80% indicated that their efforts increased traffic to their websites. Utilizing social media for your business can increase sales and improve brand loyalty a long with whole lot of other benefits.

Let’s look at some of the benefits of social media marketing.

Improved Brand Loyalty

A study carried out by Texas Tech University has shown that brands who engage with their customers on social media receive higher brand loyalty from their customers. Therefore, it is important to use the tools available on social media to connect with your audience. Having a strong social media strategy can help you to build a stronger relationship with your audience and improve their loyalty to the brand.

Better SEO Results

SEO is one of the best to receive relevant traffic from search engines. However, the requirements to succeed in SEO are always changing. Many search engines may be calculating their rankings by using social media presence as a significant factor. This is because almost all strong brands use social media. The frequent use of social media by a brand acts as a signal to search engines that the brand is credible and trustworthy. So, if you want to rank well for certain keywords, having a strong social media presence could be mandatory.

Stronger Brand Recognition

Online adults aged 18-34 are most likely follow a brand via social networking. You should utilize every opportunity to make your brand visible. Social media is another way to showcase your brands content and voice. Using social media makes it easier for your customers to find you and makes you more recognizable to your existing customers.

Increased Opportunities to Convert

If you use social media effectively you should build a loyal following. Each post you make is an opportunity to convert. Once you have a following you will gain access to lot of new customers and a chance to interact with them. Every post you share is an opportunity for interaction with your followers and potential customers. Every positive interaction with your followers increases the likelihood of a possible conversion. In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. This shows the impact social media marketing can have on your conversion rate.

Positive Customer Experience

Social media is another way for you to communicate and showcase your customer service level. It’s common now for people to leave positive and negative reviews on social media for businesses. If you respond well and fix any issues with customers your followers will see you have a high customer service level. Same as if a customer leaves a positive review and you thank them, it shows you care and will make for richer customer experience. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. The more people that are talking about you on social media the more valuable your brand will seem to prospective customers.

Customer Insights

Social media gives you the opportunity to gain insights into what your customers want and how they behave online. You can find out what posts receive a good reaction and what ones don’t work well. It also allows you to monitor what people are saying about your brand in mentions and comments.  96% of the people that discuss brands online do not follow those brands’ owned profiles. This is why you should monitor conversations beyond your own brand profile.

Decreased Marketing Costs

84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Social media is a free way to connect and reach potential customers. Spending a few hours, a week creating valuable content for your page will help to build your brand. Even paid advertising is relatively cheap.

If you don’t already use social media to build your brand start now! When done right you can achieve amazing results! You can increase conversions, increase traffic, create a positive customer experience and much more.