Welcome to our Social Media Elite's frequently asked questions.

Here, we've compiled a list of the most commonly googled questions about social media marketing, along with comprehensive answers to help you navigate the world of online promotion and engagement. Whether you're new to social media marketing or looking to enhance your existing strategies, these FAQs cover everything from understanding the basics to measuring success, choosing the right platforms, and maximizing your efforts.

Explore these FAQs to gain valuable insights and take your social media marketing endeavours to the next level. Let's get started!

1. What is social media marketing?
   • Social media marketing refers to the process of promoting a product, service, or brand through various social media platforms to connect with the target audience, increase brand awareness, drive traffic, and ultimately, generate leads or sales.
2. Which social media platforms are best for marketing?
   • The best social media platforms for marketing depend on your target audience and business goals. However, popular platforms for marketing include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TikTok.
3. How much does social media marketing cost?
   • The cost of social media marketing varies depending on factors like the platform used, ad objectives, target audience, ad quality, and duration of the campaign. Costs can range from a few hundred dollars per month for small businesses to thousands of dollars for larger campaigns.
4. How can I measure the success of my social media marketing efforts?
   • Success in social media marketing can be measured using various metrics such as engagement (likes, shares, comments), reach (number of people who saw your content), click-through rate (CTR), conversion rate, return on investment (ROI), and follower growth.
5. What types of content perform best on social media?
   • The types of content that perform best on social media can vary depending on the platform and audience. However, visual content like images and videos tend to perform well across most platforms. Other popular content types include infographics, blog posts, user-generated content, and interactive content like polls and quizzes.
6. How often should I post on social media?
   • The frequency of posting on social media depends on factors like your audience, the platform used, and the type of content you're sharing. Generally, it's recommended to post consistently but not excessively to avoid overwhelming your audience. A good starting point is to post once or twice a day on platforms like Facebook and Instagram, and more frequently on platforms like Twitter.
7. Should I use paid advertising on social media?
   • Paid advertising on social media can be an effective way to reach a larger audience, target specific demographics, and drive traffic to your website or landing pages. Whether you should use paid advertising depends on your budget, marketing goals, and target audience. It's often recommended to complement organic efforts with paid advertising for optimal results.
8. How do I create a social media marketing strategy?
   • To create a social media marketing strategy, start by defining your goals, identifying your target audience, choosing the right platforms, creating compelling content, scheduling posts, engaging with your audience, analyzing metrics, and adjusting your strategy based on performance.
9. Is influencer marketing effective on social media?
   • Influencer marketing can be effective on social media, especially for reaching niche audiences and building trust with consumers. However, the effectiveness of influencer marketing depends on factors like the influencer's relevance to your brand, their audience demographics, and the authenticity of the partnership.
10. How can I grow my social media following?
    • Growing your social media following requires consistent posting of high-quality content, engaging with your audience, using relevant hashtags, collaborating with influencers, running contests or giveaways, promoting your social media profiles on other channels, and analyzing your audience's preferences to tailor your content accordingly.

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CASE STUDY 6

OBJECTIVE

After the year that was 2020, our client wanted to have an especially strong Black Friday weekend sale. To accomplish this, they offered 30% across their entire product range. We moved quickly to ensure our client had the necessary content required to accomplish their Black Friday targets.

APPROACH

Being a highly competitive time for ad placements, we paid extremely close attention to the time of day our ads were scheduled for, their run time and the actions of our clients competitors. 

• We optimised all of our ads for purchases 

We started out the weekend campaign with three graphics of varying styles and designs, different colours, motion graphics and static graphics. At the initial launch of our Black Friday campaign, each of these were allocated equal budget and targeting the same audiences. However, as time went on we continually reviewed ad performance and optimised accordingly. 

• The weakest performing variation was paused and its budget allocated into the strongest
• We made this decision based on engagement, clicks, and of course, purchases

The process of optimising these ads also provided valuable insights into the creative process and idea generation of what we might do for this particular client in future campaigns. We learned what colour and text styles and variations we could utilise to ensure our performance improved with each subsequent campaign. 

RESULTS

The Black Friday campaign was a resounding success for our client. Over the course of the weekend our graphics generated over 13 times return on ad spend! 

The strong result for our client was only made sweeter by the learning into our audience we obtained through optimisation, we look forward to delivering our client even stronger results with this knowledge in the future. 

Check out Our Client Results Page

CASE STUDY 4

Objective

In the face of Covid-19 and shadows of Brexit, our client wanted to put a huge emphasis on supporting local Irish Brands alongside their multinational offerings. Rather than be an aspect of a campaign, we decided to run this as a separate “Support Irish” campaign with only Irish products included to ensure businesses were benefiting especially during the busy gifting period.

Approach

There has been a huge surge in online support for small Irish businesses has been seen amid recent Covid-19 restrictions, with hundreds of thousands of comments and posts using hashtags such as #BuyIrish, #ShopLocal and #SupportSmallBusiness posted on Facebook and Instagram over the last couple of months, our client wanted to play their part in this.

Our client created their in house “Proud To Be Irish, Proud To Support Irish” marketing campaign that we supported through paid social media ads.

We began with building awareness through video product reviews that reflected the importance of supporting small Irish businesses during trying times.
To develop our audiences Interest, we crafted blog posts that acted as Gift Guides for the Irish products that were being highlighted throughout the Support Irish Campaign.

• Each level of engagement was retargeted with Irish Product Carousels
  We also included - “Support Irish Brands Online Today ☘️ “ into all of our Christmas gifting campaigns to further promote this country wide campaign during the online busy season and do our part to help small Irish businesses transition to the online market.
  We expected very strong results for the campaign based on initial engagement and interest, but we could not believe how the national community got behind our message.

Results

The Support Irish Campaign brought in roughly 25 times return on ad spend! This whole campaign provided us fantastic insight into our audiences. We decided that this messaging resonated so strongly with Irish People it shouldn’t end with this campaign or client. We adapted the messaging to suitable clients and were again rewarded with strong results.

Check our Client Results Page

CASE STUDY 5

OBJECTIVE

Gather new audiences from different avenues by providing free value. We worked with our client to create free content spread out over a week just before Christmas, starting on December 15th, targeting our clients Instagram following exclusively. 

APPROACH

We began with an email campaign. Through viewing Instagram Story content, viewers would “Swipe Up” to opt into a free group consisting of live workouts for a period of one week to get people feeling great before Christmas. 

• We asked for their name and email address
• We sent them a link to a private group where they could access the workouts 
• All live videos were saved and could then be accessed by members at a time that suited them 

RESULTS

Through the Instagram campaign, over 250 people swiped up to take part in the live workouts! 

Since then over 45 people have signed up to full extensive plans with our clients and become valuable customers representing a conversion rate of 18%. 

Check Our Client Case Results

CASE STUDY 3

OBJECTIVE

Our Client wanted to provide value to their customers, engage with new potential audiences and build up a personalised messaging system to recommend suitable products and drive traffic to their website. 

APPROACH

We had noticed that some of our most engaged videos and ads we’re “How to use” and “Product Guides”. We knew we had to utilise this to resonate with this audience on behalf of our client. 

• We worked with our Client to create a checklist of all essential items 

This checklist was to make sure everyone felt confident and prepared that they have everything covered. 

The next step was getting this Guide out to our audience. We decided on a chatbot messaging campaign where the Checklist could be received to the customers phone straight from Facebook Messenger. 

• Hit Send – Receive Free Guide
• Once consent was granted, we asked the customer what their favourite products were

Then we were able to group people based on their responses and tailor follow up messages to suit the person who had opted in, providing them with more value and product information depending on their needs. 

RESULTS

We had over 8,000 people opt in to this checklist driving huge amounts of traffic to the website over the course of a couple of weeks, in which our retargeting campaigns could pick up at a later date, creating a really strong funnel for our client. 

Check Our Client Case Results

Dental Practice CASE STUDY

OBJECTIVE

We wanted to spread awareness of our clients services and locations while delivering actionable results that would generate leads and see a substantial return on investment.

APPROACH

Social Media Elite are big believers in the marketing funnel, a means by which we can guide customers through the customer journey from first contact with a brand, to engaged and active customers. For this, we needed to convey the results our client could achieve for customers, and the positive effects and value it would bring to their lives.

Awareness Campaign in lead up to promotional event 

This stage of the funnel allowed us to show prospective customers the results our client can achieve. 

Messenger Ads – retargeted awareness video engagement 

This Interest level of the funnel allowed us to gauge the interest in our clients service existing in the market and respond accordingly.  

Following our Messenger Ads, we moved to the decision level of the funnel. This activity consisted of videos and testimonials from previous customers of our client to relay the impact the treatment has had on their confidence and share the experience of working with our client. We also utilised an Influencer (one of Ireland’s most prominent Influencers Keilidh MUA) to reach out to an even wider audience and convery the results our client achieved for each of their customers. 

The Decision level was optimised for conversions 

We ran a competition alongside our other activities that supported the awareness stage of our funnel, but targeted a “Luke-Warm” rather than fully cold, high relevance audience. Entrants who did not win were emailed and given the opportunity to opt in to future communications and competitions. 

This email component represented the Action Stage of our overall funnel.

The more engagement each stage of the funnel received, the more we anticipated strong results from the campaign, but our end result was another story completely. 

RESULTS

By the time the campaign had come to a close, we had achieved for our client's Dental Practice had over 7,000 results with a 50% attrition rate.

From an ad spend of €40,000 over the course of the campaign period, we returned and estimated revenue of €1,200,000, a return on investment of over 300!

Check Our Client Case Results

Success Through Teaching.

CASE STUDY 2

OBJECTIVE

Our client wanted to run a 30% Off weekend promo in October 2020. The hope was this would help us help them achieve their monthly targets of €17,000 in sales.

APPROACH

We ran ongoing awareness ads throughout the year. Utilising the marketing funnel, we could turn awareness into results by guiding the customer along the purchase journey.

• We built awareness throughout the year with tutorial videos on how to use the clients product. 
• These videos were optimised for ThruPlays and Link Clicks. A ThruPlay is when a video is viewed for at least 15 seconds.
  

The awareness of the brand and engagement developed through these videos had to be utilised to develop a stronger interest level in the product offerings and start to warm up our audience. 

We suggested that a competition might be the best way to accomplish this, so in the weeks leading up to the promo weekend, we ran an event giving those who had followed our “How To” videos a chance to win over €500 worth of products.

• Each person to enter the competition was also given the chance to sign up to our newsletter to be first in line to hear about future promotions, events & giveaways 
• This competition generated over 600 leads
  

When the time came to launch the 30% Off Weekend Promo, the customer had been guided by us from awareness of the brand, to an active interest in its activities. We now introduced the decision making level of engagement to our audience.

We knew by this stage we had a warm and interested audience, so we expected the momentum and engagement to follow through. The sale was advertised via Facebook, Instagram Feeds & Stories while customers who signed up to our newsletter received advanced notice the day before.

RESULT

The weekend sale was a huge success! Remember when I said our monthly targets were €17,000 for the month?

We hit €17,500 in that weekend alone! Of that over €8,500 was generated through our Paid Social Ads, 49% of our clients overall sales. Not bad for a weekend, but this is a fantastic example of how the work for a great weekend is done far in advance.

Check Our Case Study Results